I build ideas into lasting outcomes. My journey spans over twenty years building, launching and scaling products - across video, media, banking, education and consulting.
Local teams, global impact
11 stops · 2002 — Present
Their experience
"I had the pleasure of working with Aaron on several projects. His expertise and technical knowledge, combined with his ability of communicating and collaborating in a very clear and structured way was always something I enjoyed a lot. He is a role model when it comes to ownership of products and building bridges to commercial stakeholders. All this with a positive 'let's try to make it possible' attitude which I highly appreciated."
"Aaron held key responsibility for delivering a challenging new digital project aimed at 2.2 million future Virgin Money customers. His care, work ethic and attention to detail coupled with a true passion for customer experience was fundamental in management of the product's launch and success."
Selected across engagements and industries
Selected across products and ecosystems
Selected examples
First-time special prize awarded to the Zattoo Ukrainian TV Streaming Service — a free web player for Ukrainian and international news channels launched within days of the war in Ukraine.
Bronze Laus awarded for the Deem Finance transformation into a 21st-century digital bank, encompassing brand strategy, corporate identity, and all digital applications.
Work in progress
Climate change, falling river water levels, and population growth are reshaping how people share increasingly contested waterways. RIVERVIEW is a working, privacy-respecting computer vision prototype - fully local, end-to-end pipeline running of a €22.50 camera board - built to see that pressure clearly.
RIVERVIEW was built end-to-end through directed agentic development — firmware, detection, a privacy-preserving pipeline, a versioned API and MCP server, and a scheduled monitoring agent for quality validation and actionable insights. Every decision tested versus assumed, and proven cheaply - before anything expensive got built.
RIVERVIEW's hardest problems turned out to be video resolution limits and messy real-world data - the kind of constraint only a real deployment surfaces. The project is a working demonstration how agentic development scales like a team does.